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By Amy Fowler The importance of getting your company website right cannot be overstated; it is your online resume, portfolio and brochure; it enables your business to be found by anyone, anywhere and at any time, and gives you a springboard from which to build an online presence...

First spotted over on the Econsultancy blog (a highly recommended blog on all things digital), and originally shared from Visually, this handy image sizing guide spells the end to all your re-sizing struggles! Here we have image specs for Facebook, Twitter, Google+, LinkedIn and...

Robots.txt is a text file that sits in the root directory of your website. It exists purely to communicate with search engines and it advises them which directories and files you wish them to crawl, or not to crawl. Why do we use robots.txt? Robots.txt is used to send...

Words by Amy Fowler I love discovering inspirational nuggets online that motivate me in life and in work, and this video from Matt Cutts of Google practically made me punch the air in delight. Matt describes the phenomenon that if you try anything for 30 days, then it can become...

Words by Amy Fowler I am firmly of the belief that original, fresh content is the cornerstone of any business’s online marketing strategy. If you have a good body of content to work from, then the other elements of your marketing plan will fall into place much more easily,...

Words by Amy Fowler You may not have realised it, but social media platforms aren’t just tools for generating buzz. Wiring social media into your company’s culture can vastly improve efficiency and help cut costs, company wide. With a recent rise in social CRM...

LinkedIn acts as both your online CV and a discussion forum with your business network and other professionals. An effective LinkedIn profile will enable you to be found by people who may need your product or service. Any business owner should have a professional LinkedIn profile...

Words by Amy Fowler This is the blog for Siren Digital, an internet marketing consultancy based in Reigate, Surrey. Siren Digital consists of, well, me really – Amy Fowler, an SEO practitioner, social media expert and general all-round digital marketing whizz. The name...